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Jessica Schirripa Jessica Schirripa Jessica Schirripa
Waldoo Makes a Splash in the Influencer Scene

Waldoo Makes a Splash in the Influencer Scene

With social media leading the way in online advertising, it’s the premiere frontier for brands. Now, new platform Waldoo aims to revolutionize how companies can reach their audience online.

Brands have a lot of incentive to pursue influencers, social media users who amass huge followings; an influencer’s sheer range of visibility can make their seal of approval a great asset. With many influencers filling specific niches, finding the right influencer to cut an advertising deal with is crucial.

While many influencers manage their deals on their own via social media messaging, a huge inbox of both business inquiries and fan mail can become overwhelming. A dizzying volume of DMs can easily mean that interested sponsors get buried—and an opportunity is missed on both ends.

Enter Waldoo, an online platform to help brands and influencers find their match-made-in-heaven. First, Waldoo asks interested brands to answer questions about their target demographics. The app then sorts brands with influencers whose viewership aligns with the brand’s goals.

Waldoo is the brainchild of 24 year-old New Jersey native Michael Barbieri. Raised in Freehold, he first noticed this specific need while studying at Georgian Court University. Running a modest game streaming page with friends, Barbieri says they received proposals for sponsorships and ambassadorships from companies—but direct messaging could be disorganized and confusing.

Thus arrived the inspiration for Waldoo: if influencers and brands had a private venue to talk directly, the process could be more streamlined! Barbieri has also stated that he hopes Waldoo can allow smaller, more independent influencers to maintain their independence from agencies.

The app is currently in its beta stage, and is already receiving positive reviews and notable press. Whether you’re a business owner or considering the influencer path, keep your eyes on Waldoo!

To learn more about Waldoo—or to sign up—be sure to check out their website.

For everything Garden State, keep up with HipNewJersey.com!

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7
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8:00 pm Chick Corea – The Spanish Heart ... @ New Jersey Performing Arts Center (NJPAC)
Chick Corea – The Spanish Heart ... @ New Jersey Performing Arts Center (NJPAC)
Aug 7 @ 8:00 pm
Chick Corea - The Spanish Heart Quartet with Special Guest Ruben Blades @ New Jersey Performing Arts Center (NJPAC)
Welcome to Chick Corea’s brand new Spanish Heart Quartet, the flamenco-charged band of Latin rhythm masters! Keyboardist, composer and bandleader Chick Corea is a DownBeat Hall of Famer and NEA Jazz Master, with an astounding...
Aug
8
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8:00 pm Summer Freestyle at Asbury Park @ Convention Hall
Summer Freestyle at Asbury Park @ Convention Hall
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NJPAC Productions presents: Summer Freestyle Jam! Back by popular demand, this legendary 2nd annual FREESTYLE Jam featuring TKA, George Lamond, Cynthia, Brenda K Starr , Sweet Sensation, Coro, Lisette Melendez, Soave, Nayobe, C-Bank, Rockelle, Noel,...
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10:00 am The Co-Co Member-Exclusive Event... @ Zoom
The Co-Co Member-Exclusive Event... @ Zoom
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The Co-Co Member-Exclusive Events: Virtual Coworking @ Zoom
As always, co-learning events and member exclusives are free for members. Interested in virtual membership? Please join us for virtual coworking by Zoom. It’s easy and productive. Simply show up, bring whatever you are working...
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10:00 am The Co-Co Member-Exclusive Event... @ Zoom
The Co-Co Member-Exclusive Event... @ Zoom
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The Co-Co Member-Exclusive Events: Virtual Coworking @ Zoom
As always, co-learning events and member exclusives are free for members. Interested in virtual membership? Please join us for virtual coworking by Zoom. It’s easy and productive. Simply show up, bring whatever you are working...
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14
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8:00 pm Get the Led Out – A Celebration ... @ The Wellmont Theater
Get the Led Out – A Celebration ... @ The Wellmont Theater
Aug 14 @ 8:00 pm
Get the Led Out - A Celebration of "The Mighty Zep" @ The Wellmont Theater
Get the Led Out will perform at the Wellmont Theater in Montclair, NJ, Aug. 14. Get The Led Out is a group of professional musicians who are passionate about their love of the music of...
Aug
16
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7:00 pm One Night of Queen, NJPAC @ New Jersey Performing Arts Center (NJPAC)
One Night of Queen, NJPAC @ New Jersey Performing Arts Center (NJPAC)
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One Night of Queen, Performed by Gary Mullen and The Works We will rock you! This spectacular performance recreates the look, sound, pomp and pageantry of Queen in concert, starring the incomparable Gary Mullen as...
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10:00 am The Co-Co Member-Exclusive Event... @ Zoom
The Co-Co Member-Exclusive Event... @ Zoom
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The Co-Co Member-Exclusive Events: Virtual Coworking @ Zoom
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20
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10:00 am The Co-Co Member-Exclusive Event... @ Zoom
The Co-Co Member-Exclusive Event... @ Zoom
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Aug
25
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10:00 am The Co-Co Member-Exclusive Event... @ Zoom
The Co-Co Member-Exclusive Event... @ Zoom
Aug 25 @ 10:00 am – 12:00 pm
The Co-Co Member-Exclusive Events: Virtual Coworking @ Zoom
As always, co-learning events and member exclusives are free for members. Interested in virtual membership? Please join us for virtual coworking by Zoom. It’s easy and productive. Simply show up, bring whatever you are working...
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10:00 am The Co-Co Member-Exclusive Event... @ Zoom
The Co-Co Member-Exclusive Event... @ Zoom
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The Co-Co Member-Exclusive Events: Virtual Coworking @ Zoom
As always, co-learning events and member exclusives are free for members. Interested in virtual membership? Please join us for virtual coworking by Zoom. It’s easy and productive. Simply show up, bring whatever you are working...

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Brands x Business

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Food x Drink

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Giving Back

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