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Maria Cucciniello Falzo Maria Cucciniello Falzo Maria Cucciniello Falzo
Lisa Marie Latino Lisa Marie Latino Lisa Marie Latino
Kristen Tinsdale Kristen Tinsdale Kristen Tinsdale
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Jessica Shirripa Jessica Shirripa Jessica Shirripa
Rockaway’s Grand Opening of Party City was a Huge Success

Rockaway’s Grand Opening of Party City was a Huge Success

Lisa Marie Latino of #HipNJ recently spoke with Amy Block – Party City’s senior manager of partnership marketing – at the grand opening of Rockaway’s new Party City. They discussed all the costumes available so people can start preparing for Halloween!

Lisa Marie Latino: So, tell me what we’re doing here today.

Amy Block: So, we are here at the grand opening of our new Rockaway Party City. It’s right by our corporate headquarters, and it’s a huge store with everything you could want for birthdays, Halloween, any of your celebrations. We got it all.

LML: What makes the store different than all the other Party City’s in New Jersey?

AB: This is one of our largest stores with a brand-new footprint, all new store layout … Lots of interactive opportunities here to engage with, like animatronics that jump out at you. Today, we have Batman here with his Batmobile – straight from California from our friends at Warner Brothers – so we’re super excited about that. We have Z-100 here.

LML: Z-100, Danielle Monaro.

AB: Yup, we’re glad to have her. We have lots of giveaways, cotton candy and other concessions provided by Kazzam by Party City, where you can rent any kind of entertainment, party entertainment for your party at home.

LML: So, let’s talk about trends. You were talking to me about a lot of things, but animatronics it’s called? What’s that?

AB: Animatronics are Halloween décor that jump out at you, light up, make sounds – super spooky. People love it. Every year we add to our assortment. We have a huge assortment of animatronics right now with It: Chapter Two being some of our spookiest, so Pennywise, extra creepy this year.

LML: Awesome. And then DIY, you were talking about.

AB: DIY’s a really big trend. A lot of people like to make their own mash-up, so anything you need, any accessories to make it your own and combine and create your own character.

LML: Absolutely. So, tell me, um, what are the trending costumes that you’re seeing so far this season?

AB: For kids, Descendants is superhot for girls. Girls are also loving superheroes, so we have Captain Marvel for kids and adults. Another big trend, always [Disney] Princesses. 

LML: So, what about for little boys?

AB: So, for little boys, superheroes – of course – are really popular. We have every look from DC and Marvel. For toddlers all the way up to bigger kids. We have all of them.

LML: You know what’s really funny to me? These blow-up ones. Right?

AB: This is another trend, too. Inflatable costumes are really popular. They’re super fun. They make a huge statement. Kids love wearing those characters.

LML: Great. And what about for the adults?

AB: So, for the adults – and really from a family perspective, because it’s so easy to put together a look for your whole family – always the career costumes. Even for kids, too, love being police officers and things like that. You can put together a look careers for your whole family, but all the superheroes come in kids and adults. You could have a whole superhero family whether you’re Marvel or DC fans. 

LML: Very cool. Very, very cool. I feel like Halloween keeps growing and growing every year. Why do you think that is?

AB: Yeah, I think it’s just a time for people to really be able to be who they want to be and express themselves in whatever way they want, and we really make that possible so that whatever you can dream up, we can help you build it and become it.

LML: I do have a business question. How does Party City keep up with just buying all this stuff online?

AB: We have an e-com site, and we have buy-online, pick-up in-store, which is really helpful for people who want it fast but still want that store experience.

For all things Garden State make sure to keep checking out www.HipNewJersey.com

Posted By

Lisa Marie Latino

Lisa Marie Falbo (Latino) is CEO and executive producer of Long Shot Productions, a full-service media production company based in Fairfield, New Jersey. Latino’s career has produced numerous commercial, corporate, and entertainment programs that have taken her throughout the United States as well as Europe. In 2014, Latino co-launched Hip New Jersey a lifestyle program featuring the latest trends around the Garden State. She serves as the television show’s executive producer and host. Hip New Jersey can be seen on HometowneTV, NJ on Air and HipNewJersey.com. Latino has appeared on a wide variety of local television, network cable, and radio shows, including TLC’s Cake Boss, SNY’s Oh Yeah and on WFAN Sports Radio. She also works in-season for the New York Giants Radio Network, and has served as an adjunct broadcasting professor at Seton Hall University. In 2016, Latino added published author to her lofty resume with the release of her debut novel, Ten Years Later. In 2017, “TYL” won Best Fiction at the Independent Authors Book Expo. Latino graduated from Montclair State University in 2006 with a degree in broadcasting and speech communication.

Hip Events

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17
Thu
6:30 pm Fashion for The Pink Crusade @ The Park Savoy Estate
Fashion for The Pink Crusade @ The Park Savoy Estate
Oct 17 @ 6:30 pm
Fashion for The Pink Crusade @ The Park Savoy Estate
The Fashion for the Pink Crusade proceeds benefit the breast program at Saint Barnabas Medical Center and the Barnabas Health Ambulatory Care Center. This event features an elaborate cocktail reception, prizes & raffles, and runway...
Oct
18
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8:00 pm An Evening of Stand-Up Comedy wi... @ NJPAC Victoria Theater
An Evening of Stand-Up Comedy wi... @ NJPAC Victoria Theater
Oct 18 @ 8:00 pm
An Evening of Stand-Up Comedy with Michael Ian Black @ NJPAC Victoria Theater
An evening of stand-up comedy with busy actor, author and commentator Michael Ian Black (Wet Hot American Summer), known for his unique, often ribald brand of jokes and observations about politics, family life, and a...
Oct
19
Sat
10:30 am Stand-Up Sensation Jo Joy @ NJPAC Prudential Hall
Stand-Up Sensation Jo Joy @ NJPAC Prudential Hall
Oct 19 @ 10:30 am
Stand-Up Sensation Jo Joy @ NJPAC Prudential Hall
BACK WITH HIS 2019 JUST KIDDING TOUR! One of the most popular comics on today’s circuit, it’s rather hard to imagine Koy starting off in a humble Las Vegas coffee shop way back in 1994....
Oct
28
Mon
7:00 pm Grand Tasting 2019 in Florham Pa... @ Park Avenue Club
Grand Tasting 2019 in Florham Pa... @ Park Avenue Club
Oct 28 @ 7:00 pm – 9:30 pm
Grand Tasting 2019 in Florham Park, NJ @ Park Avenue Club
Our biggest wine tasting event of the year! Enjoy a stellar selection of premium wines, cocktails and craft beers, served with plenty of savories at the beautiful Park Avenue Club, in Florham Park, NJ. Taste...
Oct
29
Tue
5:30 pm Trinitas Foundation Peace of Min... @ The Park Savoy Estate
Trinitas Foundation Peace of Min... @ The Park Savoy Estate
Oct 29 @ 5:30 pm – 10:00 pm
Trinitas Foundation Peace of Mind Event with Mariel Hemingway @ The Park Savoy Estate
Trinitas Peace of Mind Campaign Chairs, Deborah Q. Belfatto, Sue Head & Jill Sawers invite you to join them on Tuesday, October 29, 2019 at The Park Savoy Estate in Florham Park, New Jersey. Enjoy...
Nov
2
Sat
1:00 pm Collingswood Food Tour @ Collingswood, NJ
Collingswood Food Tour @ Collingswood, NJ
Nov 2 @ 1:00 pm – 4:00 pm
Collingswood Food Tour @ Collingswood, NJ
We invite you to take a tour of this wonderful town while sampling global flavors along the way. Prepare your palate for delicious traditional and modern Indian Cuisine. You’ll also have an opportunity to sample...
Nov
3
Sun
11:00 am Short Hills Street Fair and Craf... @ Downtown
Short Hills Street Fair and Craf... @ Downtown
Nov 3 @ 11:00 am – 5:00 pm
Short Hills Street Fair and Craft Show @ Downtown
Short Hills Street Fair and Craft Shows – the absolute best way to sell your goods and services. There will be artists, crafters, vendors, food, rides, live music, and more. Free admission for spectators. Average...
Nov
9
Sat
8:00 pm Catholic Charities of the Archdi... @ Union County Performing Arts Center
Catholic Charities of the Archdi... @ Union County Performing Arts Center
Nov 9 @ 8:00 pm
Catholic Charities of the Archdiocese of Newark 2nd Annual Homeless Benefit Concert featuring The Midtown Men @ Union County Performing Arts Center
Catholic Charities of the Archdiocese of Newark will host its 2nd Annual Homeless Benefit Concert featuring The Midtown Men. All proceeds from this evening of great music will provide critical operations and program support, food,...
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6:00 pm IEP Youth Services Presents “Lad... @ Battleground Country Club
IEP Youth Services Presents “Lad... @ Battleground Country Club
Nov 21 @ 6:00 pm – 10:00 pm
IEP Youth Services Presents "Ladies Night Out" @ Battleground Country Club
Please join the IEP Youth Services for an evening of shopping, sipping, savoring and supporting at their 3rd Annual Ladies Night Out Fundraiser! Enjoy a delicious buffet dinner while visiting and shopping at an assortment...
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1:00 pm Bordentown Food Tours @ Boredentown, NJ
Bordentown Food Tours @ Boredentown, NJ
Dec 1 @ 1:00 pm – 4:00 pm
Bordentown Food Tours @ Boredentown, NJ
This three hour walking food tour will include historical information about the town during the American Revolution. As you travel down the streets of Bordentown, you’ll see many sights, including the home of a signer...

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