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Maria Cucciniello Falzo Maria Cucciniello Falzo Maria Cucciniello Falzo
Lisa Marie Latino Lisa Marie Latino Lisa Marie Latino
Kristen Tinsdale Kristen Tinsdale Kristen Tinsdale
Maggie Mitchell Maggie Mitchell Maggie Mitchell

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Carissa Abraham Carissa Abraham Carissa Abraham
Vanessa Coppes Vanessa Coppes Vanessa Coppes
Maria Fernandez Maria Fernandez Maria Fernandez
Alex Lee Alex Lee Alex Lee
Nadia Murdock Nadia Murdock Nadia Murdock
Caitlin Rutkay Caitlin Rutkay Caitlin Rutkay
Suzanne LaVoie Sammon Suzanne LaVoie Sammon Suzanne LaVoie Sammon
Jessica Shirripa Jessica Shirripa Jessica Shirripa
Lisa Ascolese, The Inventress

Lisa Ascolese, The Inventress

New Jersey-based entrepreneur Lisa Ascolese, AKA “The Inventress”, stopped by #HipNJ’s studios to talk with our Maria Falzo about how she found invention success.

For more than 25 years, The Inventress has successfully invented, marketed and launched products on QVC, HSN, EVINE Live, ShopNBC, and continues to bring products to national department stores daily. She is the CEO and founder of Inventing A to Z, a product development company used to assist others who have the desire to create and develop their own product(s) from concept to fruition. Among the high-profile personalities she has worked with include Steve Harvey, #HipNJ’s own Gloria Gaynor, Jasmine Guy, Dionne Warwick, Snoop Dogg and many more!

“I’ve probably been inventing since I’m nine years old,” explained Lisa. “I was just coming up with solutions to issues I was having in using certain things.”

Lisa’s other passion is helping other women. Understanding the difficulties of inventing and entrepreneurship, Lisa was inspired to organize a program that is designed to help women inventors and entrepreneurs reach their goals through mentorship and financial guidance. Thus, she launched a non-profit organization called The Association of Women Inventors and Entrepreneurs or “AOWIE.”

Some of the most iconic products Lisa has successfully brought to market include:

LugEze BOWS Spot your luggage with “eze!” These colorful bows tie easily to any suitcase or bag, and come four fun designs – red, denim, chevron, and animal print. LugEze BOWS are available in packs of 3-matching designer colors. ($24.95)

Sit-n-Fit The portable gym you can take anywhere! Sit-N-Fit was created to increase the fundamentals of the human body without causing the stress of thinking what, when, where, and how to exercise. Sit-N-Fit gives you great resistance strength, toning arms, chest muscles, back, and shoulders. As seen on HSN, you can get your own for the affordable price of $34.95 at SitNFitWorkout.com.

Perfect Pocket Organizer
One of Lisa’s earlier products, a personal management tool called the Perfect Pocket Organizer, generated $6,000 in sales in less than six minutes (the duration of one QVC segment). The inspiration for this product came while Lisa was in her kitchen and realized there was no organization for her plastic lids. “I thought, ‘this is crazy! I’m an inventor, and I need to design something to keep them all in one space.'” These organizers come in three different sizes and can be hung all different ways.

For more information on Lisa, AOWIE, and to explore getting your own product or ideas started on the path to success, visit InventingAToZ.com.

Posted By

Maria Cucciniello Falzo

Maria Falzo is the driving force behind The Hip Event, a full service public relations, event planning, and lifestyle marketing agency specializing in fashion and beauty; hospitality, dining, and nightlife; entertainment and media. Maria has also served as a Public Relations Executive for major retail companies such as The Neiman Marcus Groups, Saks Fifth Avenue and May Company. She engaged in countless nonprofit, community and charitable organizations creating cross promotional events to raise awareness and funds.

Hip Events

Jul
25
Thu
10:30 am Free Summer Movie: Captain Marvel @ Mayo Performing Arts Center- Main Stage
Free Summer Movie: Captain Marvel @ Mayo Performing Arts Center- Main Stage
Jul 25 @ 10:30 am – 12:30 pm
Brie Larson stars in this action-packed thriller about a pilot who gains superpowers after a freak accident and uses them to save the world. With Samuel L. Jackson. Rated: PG-13
5:00 pm New Jersey Reentry Corporation @ Kearny Point Rooftop
New Jersey Reentry Corporation @ Kearny Point Rooftop
Jul 25 @ 5:00 pm – 7:00 pm
You are cordially invited to celebrate the extraordinary success of our clients as we recognize the contributions of Reverend Bolivar Flores, Katie Flores, and Dephister Uffer. Business casual attire is required.
5:00 pm The Wailers’ Julian Junior Marvi... @ NJPAC
The Wailers’ Julian Junior Marvi... @ NJPAC
Jul 25 @ 5:00 pm – 9:00 pm
Jamaican-born blues-rock guitarist and vocalist Julian Junior Marvin is known for a style as innovative as it is expressive. A member of Bob Marley & The Wailers from 1977 until Marley’s passing in 1981, Marvin...
Jul
26
Fri
4:30 pm Bikini Bottom Carnival @ Warren County Library
Bikini Bottom Carnival @ Warren County Library
Jul 26 @ 4:30 pm – 5:30 pm
For ages 3-8. Join the Northeast Branch in celebrating Spongebob’s 20th anniversary! Play fun carnival games like beanbag toss, bowling, and pin the tie on Spongebob. Every participant will receive a Spongebob trophy! Registration is...
5:30 pm Sounds of Summer: The Do Rights @ Grounds For Sculpture
Sounds of Summer: The Do Rights @ Grounds For Sculpture
Jul 26 @ 5:30 pm – 9:30 pm
Enjoy live melodies as part of the sculpture park’s Sounds of Summer music series. With soulful vocals, robust horns, and a tight rhythm section groove, The Do-Rights blend old school sounds with original and contemporary influences...
8:00 pm Moth Night @ Plainsboro Preserve
Moth Night @ Plainsboro Preserve
Jul 26 @ 8:00 pm – 12:00 am
Moth Night at the Plainsboro Preserve. The evening light brings out creatures we don’t see in mid-day. Each hour means a different beautiful moth emerges, attracted to our special lights. We will gather on the...
Jul
28
Sun
10:00 am Jersey Shore Summer Comic Book Show @ Elks Lodge
Jersey Shore Summer Comic Book Show @ Elks Lodge
Jul 28 @ 10:00 am – 4:00 pm
Children under 12 are free! Comic book festival featuring vendors, artists, writers, costume groups. Guests include Joe del Beato from Marvel Comics, YA book author Jeremiah Kleckner and the Philadelphia Avengers. Raffles and costume contest...

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News collects all the stories you want to read

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