Search

Browse

News collects all the stories you want to read

Brands x Business

Brands x Business

Brands x Business
Events

Events

Events
Family

Family

Family
Fashion x Beauty

Fashion x Beauty

Fashion x Beauty
Food x Drink

Food x Drink

Food x Drink
Giving Back

Giving Back

Giving Back
Health x Wellness

Health x Wellness

Health x Wellness
Hip People

Hip People

Hip People
HipTV

HipTV

HipTV
Home

Home

Home
The Hip List

The Hip List

The Hip List
Weddings

Weddings

Weddings

Editors

Maria Cucciniello Falzo Maria Cucciniello Falzo Maria Cucciniello Falzo
Lisa Marie Latino Lisa Marie Latino Lisa Marie Latino
Maggie Mitchell Maggie Mitchell Maggie Mitchell

Contributors

Carissa Abraham Carissa Abraham Carissa Abraham
Vanessa Coppes Vanessa Coppes Vanessa Coppes
Maria Fernandez Maria Fernandez Maria Fernandez
Asia Grace Asia Grace Asia Grace
Alex Lee Alex Lee Alex Lee
Bridget McAllister Bridget McAllister Bridget McAllister
Nadia Murdock Nadia Murdock Nadia Murdock
Caitlin Rutkay Caitlin Rutkay Caitlin Rutkay
Suzanne LaVoie Sammon Suzanne LaVoie Sammon Suzanne LaVoie Sammon
Jessica Schirripa Jessica Schirripa Jessica Schirripa
Empathy: How Brands Can Respond to Crisis

Empathy: How Brands Can Respond to Crisis

The coronavirus crisis has impacted every part of life, from school and work to meals, housing, and healthcare. In upheaval, many are in need of aid. Entrepreneur and author Ed Mitzen says that while many of us are living on less, empathy is not in short supply.

Mitzen is the founder of a health marketing agency and the author of More Than a Number: The Power of Empathy and Philanthropy in Driving Ad Agency Performance. He argues that people care less about a brand’s appearance than about what it actually does to give back to consumers.

Mitzen shares his suggestions for how companies can support employees and their community with compassion:

  1. Make room for philanthropy. While a crisis often means trimming your budget, giving should still be a priority. Even by shifting donations of money to donations of time or goods, preserving philanthropy preserves your company’s culture.
  2. Manage layoffs with feeling and kindness. The economic impact of COVID-19 has forced many companies to terminate workers they would rather keep. Mitzen recommends that companies try to exhaust all other options before resorting to layoffs. If inevitable, conduct them with dignity and respect: assure them that this isn’t about their performance. Offer to help in any way you can, including being a reference.
  3. Be sensitive and humble. Mitzen says companies must straddle the line between good PR and being truly helpful to their community. It’s okay to be public about what you’re doing to help, but don’t seem like you’re using tragedy to self-promote.

Empathy is the cornerstone of a sustainable and continually successful business…” says Mitzen. “…Empathy for and between your employees and, by extension, empathy for others–especially in times of need.”

For more on Ed Mitzen, be sure to visit his website.

For everything Garden State, keep up with HipNewJersey.com!

Posted By

Bridget McAllister

Born and raised in Scotch Plains, Bridget McAllister studied Television, Radio & Film at Syracuse University before returning to New Jersey in 2019. With a passion for multimedia production and a background in nonfiction and journalism, she loves learning more about all that goes on in her home state. In her spare time, she enjoys drawing, painting, and writing for pleasure.

Hip Events

Jun
4
Thu
10:00 am The Co-Co Member-Exclusive Event... @ Zoom
The Co-Co Member-Exclusive Event... @ Zoom
Jun 4 @ 10:00 am – 12:00 pm
The Co-Co Member-Exclusive Events: Virtual Coworking @ Zoom
As always, co-learning events and member exclusives are free for members. Interested in virtual membership? Please join us for virtual coworking by Zoom. It’s easy and productive. Simply show up, bring whatever you are working...
Jun
5
Fri
10:45 am The Co-Co Presents Erin Halper: ... @ Zoom from home
The Co-Co Presents Erin Halper: ... @ Zoom from home
Jun 5 @ 10:45 am – 12:00 pm
The Co-Co Presents Erin Halper: Finding Your Consulting Niche @ Zoom from home
Rethinking Your Career in Coronavirus The COVID-19 crisis is challenging everything – our priorities, relationships, finances, and more – in ways we could have never imagined. Is this major reset prompting you to think about...
Jun
6
Sat
all-day Saquon Barkley’s Second Annual Y... @ West Essex High School
Saquon Barkley’s Second Annual Y... @ West Essex High School
Jun 6 all-day
Saquon Barkley's Second Annual Youth Football Camp @ West Essex High School
New York star running back Saquon Barkley has announced the date and location of his second annual youth football camp. The Citi Saquon Barkley Football ProCamp will be held on Jun. 6 at West Essex...
Jun
9
Tue
10:00 am The Co-Co Member-Exclusive Event... @ Zoom
The Co-Co Member-Exclusive Event... @ Zoom
Jun 9 @ 10:00 am – 12:00 pm
The Co-Co Member-Exclusive Events: Virtual Coworking @ Zoom
As always, co-learning events and member exclusives are free for members. Interested in virtual membership? Please join us for virtual coworking by Zoom. It’s easy and productive. Simply show up, bring whatever you are working...
10:30 am Women@NJPAC’s Spring Luncheon & ... @ New Jersey Performing Arts Center (NJPAC)
Women@NJPAC’s Spring Luncheon & ... @ New Jersey Performing Arts Center (NJPAC)
Jun 9 @ 10:30 am
Women@NJPAC Annual Spring Luncheon & Auction 2020 Tuesday, June 9, 2020 10:30AM – 12:00PM Networking Reception and Silent Auction 12:00PM – 1:30PM Luncheon and Program New Jersey Performing Arts Center Co-Chairs: Deborah Q. Belfatto and...
Jun
10
Wed
all-day SOAR With Us, a Montclair State ...
SOAR With Us, a Montclair State ...
Jun 10 all-day
SOAR With Us, a Montclair State University Campaign
Join Montclair State University in 2020 for SOAR with Us, a campaign featuring a special series of events throughout New Jersey and New York. Alumni can reconnect, reminisce and engage with fellow Red Hawks. They’ll...
Jun
11
Thu
10:00 am The Co-Co Member-Exclusive Event... @ Zoom
The Co-Co Member-Exclusive Event... @ Zoom
Jun 11 @ 10:00 am – 12:00 pm
The Co-Co Member-Exclusive Events: Virtual Coworking @ Zoom
As always, co-learning events and member exclusives are free for members. Interested in virtual membership? Please join us for virtual coworking by Zoom. It’s easy and productive. Simply show up, bring whatever you are working...
Jun
12
Fri
6:30 pm Love Is In The Air Gala, Halos f... @ Hanover Manor
Love Is In The Air Gala, Halos f... @ Hanover Manor
Jun 12 @ 6:30 pm – 11:45 pm
Love Is In The Air Gala, Halos for Angels @ Hanover Manor
Halos for Angels, Inc. invites you to the Hanover Manor, Jun. 12, for its Annual Love is in the Air Gala. Enjoy buffet, beer, wine and LIVE entertainment by the Powertones and The Cameos. Get...
Jun
16
Tue
10:00 am The Co-Co Member-Exclusive Event... @ Zoom
The Co-Co Member-Exclusive Event... @ Zoom
Jun 16 @ 10:00 am – 12:00 pm
The Co-Co Member-Exclusive Events: Virtual Coworking @ Zoom
As always, co-learning events and member exclusives are free for members. Interested in virtual membership? Please join us for virtual coworking by Zoom. It’s easy and productive. Simply show up, bring whatever you are working...
Jun
17
Wed
10:00 am The Co-Co Presents Leah Smart: R... @ Zoom from home
The Co-Co Presents Leah Smart: R... @ Zoom from home
Jun 17 @ 10:00 am – 11:30 am
The Co-Co Presents Leah Smart: Rock Your LinkedIn Profile @ Zoom from home
Rethinking Your Career in Coronavirus The COVID-19 crisis is challenging everything – our priorities, relationships, finances, and more – in ways we could have never imagined. Is this major reset prompting you to think about...

Browse

News collects all the stories you want to read

Brands x Business

Brands x Business

Brands x Business
Events

Events

Events
Family

Family

Family
Fashion x Beauty

Fashion x Beauty

Fashion x Beauty
Food x Drink

Food x Drink

Food x Drink
Giving Back

Giving Back

Giving Back
Health x Wellness

Health x Wellness

Health x Wellness
Hip People

Hip People

Hip People
HipTV

HipTV

HipTV
Home

Home

Home
The Hip List

The Hip List

The Hip List
Weddings

Weddings

Weddings